Asmbl
“Like Facebook for activists, but not evil.”
Model & Strategy.
Descriptor.
Transforming any user into an activist, Asmbl is a social media platform designed to incite tangible societal change by connecting networks of organizers.
Problem.
Since the reignition of the Black Lives Matter movement in June 2020, social media activism has maintained steady momentum. However, online activists lack an integrous platform on which to organize. Designed with user addiction in mind, current social media giants dangerously polarize their bases. These corporations benefit off the dissemination of misinformation and the sale of user-data.
Solution.
On Asmbl, users can find, create, and share educational resources, events, petitions, fundraisers, and more. Asmbl centralizes all the tools necessary to organize for a more just future.
At A Glance
Concept Type: Mobile App
Team: Alma Andino-Frydman, Anastasia Sotiropoulos, Chloe Shrager, Grant Bishko, James Chao
School: Stanford University
Meet Asmbl.
Alma Frydman • CEO
Brings a high-level vision and the ambition to fight for it.
Grant Bishk • CTO
Brings extensive UI/UX experience and attention-to-detail to our design process.
Chloe Shrager • COO
Our organizational machine: ensures consistent, transparent communication.
Anastasia Sotiropoulos • CMO
A prestigious journalism award winner, she understands what motivates people.
James Chao • CFO
Brings comprehensive financial and computational background (mastered Python, C++, C, Keras, Julia, and MATLAB).
1.
Asmbl initiates authentic online relationships based on shared values, excluding a “like” count on posts and promoting a mutual network of activists rather than a following/followers format.
2.
By pioneering novel, direct correspondence between verified organizations and individual activists, Asmbl offers users access to verified news without the bias of middlemen. To combat misinformation and hate speech, our gradient scales will measure bias and hate speech that span from truthful to libelous, and from implicitly to explicitly hateful rhetoric.
3.
Finally, by incorporating as a non-profit, Asmbl is publicly vowing to financially prioritize our users’ safety and access to real news. We view our users as valued individuals instead of numbers to profit off of.
Unique Value Proposition
“Ultimately, Asmbl is a framework for the galvanization of activists fighting for a more just world. We are a space for individuals from every walk of life to organize, share information, and appropriately discuss responses to objective human rights issues — a platform where the rich and powerful do not control the dialogue. We envision the next social movement originating on Asmbl.”
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