Model & Strategy.

Descriptor.

Crowdsurf is a social planning app whose easier-than-texting UI harnesses technology to drive forward real-life interactions for Generation Z, while also providing new strategy and revenue opportunities for local businesses by uncovering social intents of the user community.

Problem.

Today, much of social connectivity amongst U.S. college students—first impressions of classmates, constant awareness of what others are doing and who they’re with—operates in a virtual space. Social media attempts to bring social life online, but instead of fostering meaningful interactions, these pervasive platforms promote indirect, non-intimate social exchanges and have led to increased feelings of loneliness, depression, and anxiety.

Solution.

Our app, Crowdsurf, is a social planning platform that enables informal, in-person get-togethers, and saves shared memories. It sits between Evite and online messaging, understanding that our phones are present at each moment of our day, and thus have the opportunity to facilitate outings within a narrow timeframe.

At A Glance

Concept Type: Mobile App

Team: Mira Guleri, Kyla Windley, Serena Davis, and Sophia Fay

School: Stanford University, Harvard University