Model & Strategy.

Descriptor.

On Our Terms is a multimedia campaign from young people to young people designed to increase digital literacy amongst the most vulnerable group to surveillance capitalism. Then, as a mobilized coalition of activated and young voices, we will demand legislative actions from elected officials to ensure private companies are being held accountable to protect user data privacy “On Our Terms.”

Problem.

Inequality has expanded beyond the limits of monetary imbalance. There is a new access of social conflict: the equality of knowing. In an information society, knowledge and intellectual prowess determine how authority and power are distributed. This phenomenon is titled “culture capital.”

Solution.

First, we propose what we call “digital breadcrumbs.” Whether this is satirical videos or pretty, consumable, and most importantly “postable” infographics. Through these “digital breadcrumbs”, we lead them to our larger platform which hosts toolkits on safe social media usage. Following that, we need to garner a group of educated young voices that will Greta Thunberg our way into Congress and elected officials to enact a set of standards and regulations that the private companies must live by.

At A Glance

Concept Type: Education and Grassroots Advocacy

Team: Hannah Chung, Felix Breitbach, Mya Davis, Young Kim, Sam Breithback, Peter Suh

School: USC Iovine and Young Academy