Mellie

Model & Strategy.

Descriptor.

Though utilizing positive reinforcement and alternate activity suggestions, Mellie will foster lifestyle changes for users frustrated with their screen use.

Problem.

Since the popularization of smartphones and social media, maladaptive screen use has been a growing contributor to the decline in physical and mental health. Exasperated by the COVID-19 pandemic. People are increasingly frustrated with their screen use but don't know how to supplement that time with beneficial activities.

Solution.

With Mellie, users will receive in depth insights into their screen use and personalized suggestions for alternative activities. Mellie focuses on creating positive behavioral change for users so they can reestablish a healthy relationship with their screens.