Unpluggers
“An Interactive Virtual Social Media Campaign.”
Model & Strategy.
Descriptor.
A fun, interactive virtual challenge that will push you to re-evaluate your digital habits and become more present in your everyday life. Through these challenges in your teams, you will learn how to use social media and other digital technologies to improve your life rather than becoming dependent on it.
Problem.
An increased and unhealthy dependence on social media and technologies is becoming a huge issue in our society. This is affecting Gen-Z’s social lives as well as mental health and well-being. We are trying to take active steps in order to improve this generation’s relationship with their digital technologies.
Solution.
Unpluggers focuses on community and team-based challenges to build healthy habits through teams and competition. Unlike other social media campaigns that are designed to merely reduce usage, Unpluggers provides a variety of challenges that are doable and tangible for participants. These challenges will take you out of your comfort zone, help you grow, and most importantly improve your everyday life and mental health. They are a fun and engaging opportunity to connect with and be motivated by your team! The various challenges led by each of our team leaders are backed by scientific research about social media and how it affects people’s mental health and well-being.
At A Glance
Concept Type: Social Media Campaign
Team: Lauren Moghimi, Nelly Rouzroch, Julia Trudeau, Jasmyn Alviter, Kaitlyn Kaplan
School: Chapman University
Watch Their Pitch!
Meet Unpluggers.
Lauren Moghimi • CEO
Passionate about all things beauty, wellness, and healthcare-related.
Nelly Rouzroch • CTO
An aspiring change-maker within the mental health community for younger generations.
Julia Trudeau • COO
A determined, family and friend-oriented leader.
Jasmyn Alviter • CMO
Dreams of going into Corporate Social Responsibility and continue to ambitiously advocate for mental health.
Kaitlyn Kaplan • CFO
Brings a passion for the outdoors and reading.
1.
The first part of the campaign involves creating general awareness about the issue as there is a lack of information about the severity of social media addiction and even those who are aware are not as concerned as they should be with the issue.
2.
The second part of the campaign would be our "spirit week" in which we would give our users easy yet effective ideas on how to practice healthy social media usage. Users will be able to see and track their completion of these tasks on our website. We will also encourage users to share their progress and accomplishments on their social media.
3.
Although our campaign is focused on reducing screen time, it is also worthy to note that we are emphasizing the importance of various resources and actions they can utilize/do to improve their well-being, thus lending a solution of some kind.
Unique Value Proposition
“Collaboration! We came to this project as a group of communication scholars wanting to understand the best way to encourage people to get offline. We want to introduce a team-oriented approach that will support and challenge young people. We know that the process of unplugging is a difficult one and we want to support young people by providing them with fortitude and the camaraderie of group membership.”
Explore 2021 Solutions & Stories
